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Confero

Confero is a customer experience research firm based in Cary, North Carolina, specializing in mystery shopping, compliance audits, and consumer feedback services. Since 1986, they’ve empowered top brands with actionable insights to enhance service quality, brand consistency, and operational compliance across diverse industries including Retail, Food Service, Franchise, Hospitality, and Financial sectors.

Services:

Confero delivers impactful customer intelligence and engagement solutions across the following core service areas:

  • Customer Experience Research: Provide tailored research programs that uncover key insights about customer perceptions, service quality, and brand consistency to support strategic improvements.
  • On Site & Online Mystery Shopping: Assess in-person and digital customer experiences to identify service strengths and areas for improvement, helping enhance satisfaction and staff performance.
  • Brand Protection: Evaluate brand presentation and customer interactions to ensure consistency and uphold brand integrity across all locations.
  • Compliance Auditing: Perform audits to verify adherence to policies and regulations, delivering objective reports that support risk mitigation and operational standards.
  • Incentives & Motivation: Design and manage turnkey incentive programs that reward employees, customers, and partners with branded gift cards, merchandise, and more to boost engagement and performance.
  • Consumer Feedback Services: Gather and analyze direct customer input through surveys and reviews to inform business decisions and elevate service quality.

Clients:

Unique Selling Points:

What sets Confero apart is its longstanding industry leadership, commitment to service evolution, and cross-industry expertise, empowering clients to elevate customer experiences at scale:

  • Pioneers in the Mystery Shopping Industry: Confero played a founding role in the Mystery Shopping Providers Association (MSPA) and remains an MSPA Elite Member, recognized for leadership and industry advancement. Their decades of experience ensure clients receive expert insights built on proven best practices.
  • Proven Growth and National Recognition: From earning a spot on the Inc. 5000 list to launching performance-driven incentive programs, Confero has consistently evolved to meet client needs. In 2024, they were honored as the U.S. Chamber of Commerce’s CO-100 Top Enduring Business, selected from over 14,000 nominees.
  • Deep & Diverse Industry Expertise: With specialized knowledge across industries, including automotive, finance, hospitality, retail, and more, Confero’s board industry experience allows them to deliver tailored, high-impact solutions that align with each sector’s unique challenges.

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Mike Mershimer
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